Google in the past two years has transitioned into more than just an Internet search engine. Google has quickly expanded into other ventures by acquiring other companies. For example, Google now owns YouTube and the Android operating system for mobile devices. Google also has expanded its technology into televisions by incorporating its browser services and applications. Recently Google announced its beta version of Google Music, which will allow users to utilize their pre-existing music library to upload to a cloud base service. This will allow the user to access their music library via the Internet to any of their mobile devices. These new acquisitions will help Google expand into the entertainment industry and becoming a one-stop shop.
Google’s most recent acquisition is the Motorola Mobility Company for 12.5 billion dollars. Google’s initial goal in this acquisition is gain the 17,000 patents that Motorola owns. If federal regulators approve this acquisition then this could potentially open up the doors for more acquisitions by Google. Companies such as Nokia Corporation and Research In Motion (Blackberry) would help expand the company’s technology in the mobile market and defend itself against the giant Apple. “The deal is by far the largest Google has pursued in its 13-year history. Motorola Mobility's price tag exceeds the combined $9.1 billion that the company has paid for 136 previous acquisitions since going public in 2004, according to filings with the Securities and Exchange Commission. Buying Motorola also would push Google into phone and computer tablet manufacturing, competing with other device makers who rely on Android. The largest makers of Android devices are all supporting a deal that Google CEO Larry Page said was too tempting to resist.” With these acquisitions Google will be able to enter the telecommunications market by being able to provide television and phone services through it’ Google voice services. Who would of ever thought that all this would transpire from a single search engine company. (Billboard,2011)
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